Olaf van Gerwen on LinkedIn: The difference is in the detail (2024)

🇬🇧🇬🇧🇬🇧 Calling all LONDON BASED professionals in food & drinks branding & advertising 🇬🇧🇬🇧🇬🇧I'm in town with a fairly open schedule tomorrow. Whether you become Euro champions tonight or not, joining in for a laugh at a Dutchie you kicked out of the tournament is guaranteed fun. Feel free to DM me. I've brought cookies 🍪

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[who said product advertising should be boring?! Amazing food or drinks ad Chuck Studios had absolutely nothing to do with]The HEINEKEN Company's Dos Equis is the brand that loves to speak in hyperboles. They've been giving the stage to 'The Most Interesting Man In The World' for long time. They now find great excuses to talk about their beers. In this film, they explain how a Dos Equis cap is made of 'the luckiest piece of metal in the world', privileged with sealing off delicious Mexican beer. To then proceed seamlessly into a welcoming committee of humans. There's an other one talking about the ice that keeps the beer cool, which “could have been a thankless bed for an all-you-can-eat salad bar”. (searching for a link, anyone??) And one celebrating the victory of a salt rim: https://lnkd.in/eUmwYUkyWith a clear strategy and great copy in hand, the ad uses emotion, comedy and drama to make a simple beer worth a laugh. Product ads done right! The world needs more of this.agency: BBDO Worldwidedirected by: anyone? Can't find the credits ☹️

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[Who said product advertising needs to be boring?! Not Chuck Studios, or me.]What would a Buffalo Ranch Chicken Strip Sandwich sound like? The sandwich is a Whataburger fan favourite, and it's back on the menu. The ad is making the ingredients sing and become 'A Beautiful Mess-terpiece'. agency: McGarrah Jesseedirector: Guy De La Palme via IMPOSTER

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11 juli, 15-17u.Vier sprekers, vier onderwerpen, carefully curated voor makers in de creatieve industrie. ✅ positionering - wtf is het? heb ik dat nodig?✅ marketing - wat leren we van grote merken?✅ PR - hoe laat ik het voor me werken?✅ journalistiek - hoe werken die?Nog paar plaatsen beschikbaar. Het gratis, maar zeker niet waardeloos ❤️Aanmeldlink: https://lnkd.in/e3X9T96S

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I couldn't have possibly written a better intro than Richard Draycott of The Drum did:"If you’re back in the office and struggling to remember much in the blur of Cannes activity, fear not. Here are some key takeaways from some of this year’s attendees (that you could pass off as your own)."Thanks Richard and Drum people for including me here. Because there isn't a space where product and brand are more similar in consumer's minds, than in food.🛎️ follow for more news from the world of food & drinks marketing and branding

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Zonder makers geen werk. Afgelopen week tijdens het Cannes Lions International Festival of Creativity werd het overduidelijk dat productiemaatschappijen lastig zichtbaar zijn geworden in het advertising ecosysteem. Daar zijn allemaal uitstekende verklaringen voor, maar misschien moeten we focussen op waar we als gemeenschap enige invloed op hebben, namelijk hoe we het zelf doen. Verdiepen we ons genoeg in de belangen van de ultieme belanghebbenden, de merken? Vaak horen we dat we duur zijn. Is er een betere manier om uit te leggen hoe complex en riskant ons vak kan zijn? En om minder inwisselbaar te worden?Om elkaar daar bij te helpen heeft VIA Nederland nu een Taskforce Craft. Op 11 juli houden we de eerste kennis-sessie over reputatie, met experts uit de wereld van positionering, marketing, PR en journalistiek. Volledige line-up volgt snel, maar in ieder geval zul je Kerrie Finch en Lucas Boon van Adformatie horen uitleggen hoe die game werkt.Deze sessie is bedoeld voor leadership teams van productiemaatschappijen in advertising in Nederland. Denk aan film, foto, web, audio, muziek, animatie, et cetera. Dus hij is voor jullie Studio Studio Holy Fools 100% PINK RABBIT Bonkers CZAR - Amsterdam Wefilm Creative Agency EYEFORCE - AMS | CPT | LIS suikerdepôt SuperEasterfeather Better Call Sol Scoville Hazazah FAT FRED DPPLR Drbarefoot bv Annoman 25fps HOBBY Signum 10/10 SIZZER Wolfstreet Revolver Glassworks Amp.Amsterdam // The Sonic Branding Company ronnie® Lab³ Brave Media EYEFORCE - AMS | CPT | LIS Soundsright Popcorn Stories Audentity QV Creative Vigics Big Shots en zo velen die ik gemist heb ;-)Aanmeldlink: https://lnkd.in/e3X9T96SWe hopen je dan te zien!

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So, we did this. Backdrop ✅Coffee & tea ✅ Global F&B brand leaders ✅ There's but one event where we can meet our international clients, and future clients, in person: the Cannes Lions International Festival of Creativity.We held a C-level only masterclass in Culinary Identities, hosted together with VaynerX and worded by the amazing Nick Miaritis. Laser sharp focus on one relevant topics for food & drinks brands: distinctive power, taste appeal and ultimately, brand equity.That was SO much fun 🥐Thank you all for showing up!

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[amazing food campaign Chuck Studios had absolutely nothing to do with]Mid funnel product ads don't have to be boring. Even though they often are. Kraft Heinz brand OSCAR MAYER FOODS hacks traditional food advertising to underline an impressive 12 hour smoke to flavour their Thick Cut Bacon. Take a look, it's clever stuff by Johannes Leonardo, playing on food and non food category codes.

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1999 was the first year I visited Cannes Lions International Festival of Creativity, as part of JongeHonden | YoungDogs. After a quarter of a century and hundreds of zombie mornings, I finally think I understand what really happens here and how we at Chuck Studios fit in.Testament to it, very happy to share my thoughts on Ad Age about what's hot in the field of food & drinks. Thanks a mil Tim Nudd 🙏🏻✅ DM if you're C-level marketer and would like to attend our Masterclass breakfast session on Culinary Identities, together with VaynerX and VaynerMedia, Wednesday morning✅ follow for more food & drinks branding, marketing and advertising news✅ let's have a rosé anyway Good luck Unilever MullenLowe UK Carlos Andres Rodriguez Wieden + Kennedy LVMH AB InBev DAVID New York KFC KFC Canada (Yum! Brands Subsidiary) Courage Inc McDonald's Barilla Group LePub Publicis Groupe LOLA MullenLowe Mondelēz International The Martin Agency Impossible Foods BURGER KING UK BBH London Uber Mother

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